ZEROFORMATION

Hybrid creative agency and cultural IP accelerator, building sellable assets across sports, media, and emergent football culture.

GET IN TOUCH

SCROLL TO ENTER THE FORMATION ↓

We decode and shape emergent football culture, transforming authentic insights into culturally credible, monetisable creative IP.

THE FORMATION

FIVE POSITIONS. ONE SYSTEM.

Each vertical has a clear job. Together they turn cultural intelligence into creative work, owned media, sellable IP and measurable impact.

TRADING VERTICALS CIC / OUTSIDE THE TOUCHLINE

POSITION / 011 OF 5

Culturally fluent creative · Full in-house production

Low Block

A culturally fluent creative agency specialising in scalable brand campaigns, content, and IP rooted in emergent football culture.

With full in-house production.

VIEW VERTICAL

POSITION / 022 OF 5

Insights consultancy · The insight backbone

Zero IQ

Leading cultural intelligence and strategic consultancy decoding youth and football culture for precise, impactful brand positioning.

VIEW VERTICAL

POSITION / 033 OF 5

Content & IP · On air

Channel Zero

Monetising original content formats and IP through strategic syndication across digital platforms.

Content for sales, not views.

VIEW VERTICAL

POSITION / 044 OF 5

Cultural IP · Proof of concept

Baiteze

The definitive cultural platform driving authentic connections between brands and football audiences.

VIEW VERTICAL

POSITION / 055 OF 5

Community interest · Outside the touchline

CIC

Our community-interest arm: asset-locked, with profits staying in the mission. Home of Social Academy.

OUTSIDE THE TOUCHLINE · INSIDE THE MISSION

VIEW VERTICAL

INSIGHT UNDER EVERY MOVE.

Data and cultural insight power every campaign, strategy, and IP decision. Powered by our consultants and supercharged by our custom built, in house technology stack.

PUBLIC GROUPZERO FORMATIONFOUR TRADING VERTICALS + CIC

Low BlockTRADING VERTICAL

Channel ZeroTRADING VERTICAL

BaitezeTRADING VERTICAL

CICASSET-LOCKED / OUTSIDE

THE INSIGHT BACKBONEZERO IQDATA + CULTURAL INTELLIGENCE FEEDS EVERY DECISION

EDGE / 01Cultural Fluency and Credibility

EDGE / 02Integrated Insights-to-Creative Workflow

EDGE / 03Owned Cultural IP

EDGE / 04Proven Track Record in Monetising Football IP

CREATED, OWNED AND RUN BY ZERO FORMATION

500KSUBSCRIBERS

200MGLOBAL VIEWS

FA CUPNATIONAL SUNDAY WINNERS

2024LONDON CUP FA WINNERS

STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷STAY UNDERESTIMATED, ALWAYS ✷

THE PEOPLE ON THE TEAM SHEET.

01ChenFOUNDER / DIRECTOR
02AliFOUNDER / DIRECTOR
03OseFOUNDER / DIRECTOR
04ChrisFOUNDER / DIRECTOR
05EbzFOUNDER / DIRECTOR

NEXT FIXTURE

PUT ZERO
ON YOUR
TEAM SHEET.

Campaigns, cultural intelligence, content IP, partnerships and impact programmes — start with the right conversation.

START A CONVERSATION

51.5416° N / 0.0033° W · MIRRORWORKS, LONDON

ZEROFORMATION

Low Block

Zero IQ

Channel Zero

Baiteze

CIC

PUT ZEROON YOURTEAM SHEET.

PUT ZERO
ON YOUR
TEAM SHEET.